Product affinity for life insurances
The continuous color gradient shows the regional product affinity: the darker the color of an area, the higher the probability that a life insurance contract will be signed.

Purchasing power
The Area Shading represents the regional level of purchasing power according to a classified color assignment. Thus areas with a very high, high, medium, low, and very low level of purchasing power can be identified.

Tapping the market potential
Visualized by a Boston Grid analysis: according to different colors each area is assigned to one of the four portfolio classes. The classes and colors in this example are the following: high potential / high tapping level (pink), low potential / low tapping level (yellow), low potential / high tapping level (green), and high potential / low tapping level (blue). The sales success can hardly be revealed more impressively than this way.

Sales locations and level of demand
All colors used for a Data Peaks analysis are the same as on a traditional topography map shown in an atlas: Brown implies a high concentration of demand potential, whereas green implies a low concentration. You can see at a glance which sites are perfectly positioned and which sites are not.